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(1980-1983) Warning: On a blue background, the big yellow word "NOTICE" scrolls up, and then the warning text follows. After that is a line underneath and below that is "GUILD HOME VIDEO LTD".
FX/SFX: The words scrolling
Availability: Seen on tapes in the UK from Guild Home Video. Look for ones that have the Guild logo at the top of the case and a pink/blue bar round the bottom. Appears on Scanners and The Postman Always Rings Twice.
Scare Factor: Minimal to medium. It depends on how you feel about the 1980-1983 Guild Home Video logo that follows it.
2nd Warning (1983-1992)
Nickname: "The Musical Warning"
Warning: On a blue background, the white words "It is unlawful to" types itself in, then the following wipes itself in one at a time.
1. Copy, alter or cut all or any part of the material on this tape, the packaging or the labelling without the Copyright Owner's consent.
2. Show the film to any public or private audience whether fee-paying or not.
3. Hire, diffuse, broadcast or trade in the cassettes other than with written permission from Guild Home Video Limited.
4. This video cassette is a genuine first generation copy produced by Guild Home Video Limited.
After a moment "Copyright exists in the material in/on this cassette" appears below. This is smaller than the rest of the text.
Variants:*LaserDisc releases replace "tape" and "cassette" with disc.
- In rare occurrences, a hybrid of the VHS/LaserDisc warnings would be used; wherein points 1 & 2 are about VHS, but 3 & 4 are about LaserDiscs, as well as the small text at the bottom of the warning.
- There is an early version where the genuine notice is removed and its larger.
FX/SFX: The first part typing itself in, the numbered parts wiping themselves in.
Music/Sounds: None, but videos with the 1983-1985 Guild Home Video logo has the first part of the theme extended here that plays throughout the warning.
Music/Sounds Variant: On some tapes, if you listen closely you can hear the last part of the music, just before the logo fades out. This is presumably due to sloppy fading in the transition between the "Tick" and "Go Guild" logos.
Availability: Seen on tapes including First Blood and The Wizard. The musical variant is seen on any tapes with the "Tick" Guild Home Video logo, including Cujo, Missing in Action and Private Popsicle. The variant with the last part of the music being played faintly can be seen on Action Jackson, which also contains the "hybrid" variant.
Scare Factor: Minimum.
3rd Warning (1992-1998)
Warning: The same as the before, except the Guild logo is in the background, the font is different an no numbering and the text fades in after "It is Unlawful to".
FX/SFX: The words wiping themself on and fading in.
Availability: Seen on later Guild and Early Pathe releases, like A River Runs Through It, FIfth Element, and Basic Instinct.
Scare Factor: None.