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1998-2002Edit


Bumper:

  • We see the 1998 ITV logo above and we see a purple heart lands in the matching water causing a splash.
  • We see a purple heart in the center with the 1998 ITV logo, the water background is beneath it. Several white streaks form around the logo.

Variants:

  • Starting in 2001, It now has the ITV1 logo because of the name change.
  • Sometimes, the regional logo is used instead of the ITV logo.

FX/SFX: Either Live Action or CGI.

Music/Sounds: None

Availability: Broadcasted during this era.

Scare Factor: Low.


2002-2004Edit

Bumper:

  • 2002-2003: We see the 2002 ITV1 logo in the center, zooming in slightly over the blue streak background.
  • 2003-2004: We see the 2002 ITV1 logo in the center, zooming in slightly over the glass tiles background.
  • 2002-2004: We see the ITV1 logo squares: 3 blue and 1 yellow forming over a split second.

Variant: Sometimes, the region's name is shown below the logo.

FX/SFX: The background.

Music/Sounds: None

Availability: Broadcasted during this era.


2004-2006Edit


Bumper: We see the 2004 ITV1 logo forming over a custom theme background (e.g. silk, light or building)

Variant: Sometimes, the region's name appears underneath the logo.

FX/SFX: The forming of the logo.

Music/Sounds: None

Availability: Broadcasted during this era.


2006-January 2013Edit

Bumper: We see the 2006 ITV1 Logo forming over a black background.

Variants:

  • Starting in late-2006, the word "itv" changed to black and the logo is put over a random scene background
  • On transmitters, the region's name appears below.


FX/SFX: The background

Music/Sounds: None

Availability: Broadcasted during this era.

January 2013 Present-Edit

Itv first bb 140113a


Bumper: On a white curved abstract background, we see the current ITV logo transitioning in from the dot of the "I". At the end of the ad breaks, the logo transitions out.

Variants:

  • Starting in the late-2013, parts of the logo can be in different colors.
  • A regional version exists.

FX/SFX: The logo fading in and out.

Music/Sounds: None

Availability: Currently broadcasted during this era.

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