May 17, 1989-October 24, 2006
Nickname: "Feature Presentation", "Abstract Mountain"
ID: Same as the "COMING ATTRACTIONS" ID used until 1997, but the gold text on the heliotrope gradient background instead reads "FEATURE PRESENTATION" and the bumper cuts to the warning screen instead of a trailer after it.
Bylines: This used whatever byline Paramount was using at the time:
- May-Late 1989: "A Gulf+Western Company"
- Late 1989-1995: "A Paramount Communications Company" (in a sans serif font)
- 1995-2006: "A VIACOM COMPANY" (in the 1990 \/|/\CO/\/\ "Wigga-Wigga" font.)
- A rare sub-variant of the 1995 variant has the ID cut to black after "FEATURE PRESENTATION" zooms in at the camera. This was spotted only on the 1997 VHS releases of The Godfather trilogy, the 2003 Philippines VCD of Lara Croft Tomb Raider: The Cradle of Life, and UK tapes that have special features after the film.
- On tapes with the Gulf+Western variant, the zoom-in of "FEATURE PRESENTATION" is extended a bit to show a gold screen, which cuts to the warning screen 1-2 seconds later.
- On Gulf+Western-era releases of the first four Star Trek motion pictures, the beginning logo frame fades in slower and is still for a few seconds before the audio and animation start as usual. As with the above mentioned variant, the zoom-in of "FEATURE PRESENTATION" is extended a bit to show a gold screen, which cuts to the warning screen 1-2 seconds later. This can also be seen in black and white on Sunset Boulevard.
- On the 1989 VHS of Will Penny, the ID cuts to black after the gold screen from "FEATURE PRESENTATION" as the warning screen is placed at the beginning of the tape.
- Sometimes, on early tapes, the gold screen from the "FEATURE PRESENTATION" text cuts to a black screen. Then, the warning screen pops up. This appears on The Best of Eddie Murphy: Saturday Night Live, Coming To America, The Experts, True Grit (1969), Let's Dance and the 1989 release of Grease.
- A black and white variant exists. This can be found on VHS reprints of Sunset Boulevard, The Man Who Shot Liberty Valance, The Desperate Hours, and The Delicate Delinquent, and a Laserdisc reprint of The Courageous Dr. Christain.
FX/SFX: Same as the "COMING ATTRACTIONS" ID, but it instead cuts to the warning screen.
Cheesy Factor: As with the "COMING ATTRACTIONS" ID, the CGI animation looks somewhat primitive, but held up pretty well throughout its lifespan. If you look closely as "FEATURE PRESENTATION" zooms in, it becomes pixelated.
Music/Sounds/Voice-over: Same as the "COMING ATTRACTIONS" ID used until 1997, but the announcer, Brian Cummings, instead says "And now we're pleased to bring you...our feature presentation". This was usually used on videocassettes that had previews before the film, though it strangely appears on Major Leauge, Cousins, Scrooged, Timeline, Paycheck, Extreme Ops, select prints of The Naked Gun, the 1991 releases of the first five Star Trek motion pictures (in addition to the 1989 release of Star Trek V: The Final Frontier) and Footloose, the 1998 print of Kid Cop, Star Trek: Nemesis, The Prince and Me, 2005 reprints of Mean Girls and School of Rock, promotional copies of Teletubbies: Naughty Noo-Noo! and Boohbah: Hot Dog, and alternating prints of Patriot Games and Necessary Roughness, all of which have no previews.
- A variation exists where Brian Cummings says "Paramount is pleased to bring you our feature presentation". This was used with all three byline variants, and can be found on Laserdiscs, as well as videocassette titles which have no previews before the film (such as the 1989 releases of the first four Star Trek motion pictures, Cheers: Vol. 1 - Give Me a Ring Sometime (and presumably other volumes), the 1993 release of Charlotte's Web, the 1998 release of A Separate Peace, select prints of South Park: Bigger, Longer & Uncut, the full-screen edition of Forrest Gump, Blue's Clues: Blue's Story Time, Nick Jr.'s 2001 Imagine That! compilation, promotional copies of all Paramount movies except for Harriet the Spy, The Ghost and the Darkness, The General's Daughter, A Night at the Roxbury and The SpongeBob SquarePants Movie, Nickelodeon Super Toons, the widescreen edition of Forrest Gump, a 1999 reprint of Wayne's World 2, and the remake of Yours, Mine, and Ours, which was the last Paramount movie ever released on VHS and the last overall Paramount tape to have this variation). On very rare occasions, though, this variation did appear right after previews, examples including: Indiana Jones and the Last Crusade, Wayne's World, the 1996 VHS of Ferris Bueller's Day Off, the 1998 promotional VHS of Dead Man On Campus, and three out of four videocassettes sold as part of a 1993 McDonald's promotion, including Ghost, Wayne's World, and The Addams Family (these releases have the Rank Home Video print logo on one of the spines on the slipcovers for those films and a face label on the tapes with a special red, yellow, black and white color scheme), as Charlotte's Web uses the normal voiceover.
- On the 1989 VHS of The Desperate Hours and the same year's Laserdisc of The Best of Eddie Murphy: Saturday Night Live, the ending of the fanfare is cut off.
Availability: Very common. It appears on most Paramount Home Entertainment VHS releases. The Gulf+Western variant, however, is a tougher find than the other two (as it was only used for six months before being replaced by the Paramount Communications variant), but can be found on early releases with this bumper such as the first four Star Trek motion pictures, the 1989 release of Grease, Major League, Coming to America (where it made its debut), The Naked Gun: From the Flies of the Police Squad!, Pet Sematary, Puppet Master, The Experts, Cousins, Popeye, True Grit (1969), Arrowhead, Let's Dance, War & Peace, The Naked Prey, Will Penny, The Best of Eddie Murphy: Saturday Night Live, and a reprint of Sunset Boulevard and The Desperate Hours. The Paramount Communications variant is a bit easier to find, and can be found on 1989-1995 releases such as VHS releases of both Wayne's World films, Coneheads, one-third of the Paramount Peanuts VHS releases, the 1990 release of Grease, Ghost, the 1995 widescreen edition of Forrest Gump, the 1993 release of Charlotte's Web, Cool World, and Addams Family Values. The Viacom variant is the most common and appears on most Paramount Home Entertainment VHS releases from 1995 to 2006, including those from Nickelodeon, CBS Video, and MTV Home Video, as well as some Paramount Communications reprints. Strangely, on the 1998 VHS of Titanic (Cassette #1), this bumper is not shown at all and it just goes straight to the warning screen (it might be because it was co-produced by 20th Century Fox, or there wasn't much room on the tape). It also wasn't seen on the 1991 VHS of Raiders of the Lost Ark, the 1989 VHS of The Shootist, the 1991 laserdisc of Apocalypse Now, the 1989 laserdisc of The Naked Gun, some Star Trek: The Animated Series tapes, a different version of The Truman Show and some Boohbah tapes such as Snowman and Comfy Armchair. The last tape to use this was Go Diego Go!: Diego Saves Christmas!, which is also the final Paramount VHS ever released.
Scare Factor: Same as the "COMING ATTRACTIONS" ID, except that it cuts to the warning screen from the era.
June 4-December 10, 2002
Nicknames: "Feature Presentation II", "CGI Mountain", "Ultra Majestic Mountain", "Ultra Majestic Paramount"
ID: An enhanced version of the previous ID. A full color version of the "Ultra Majestic Mountain" (90th Anniversary version) appears in a flat frame that overlaps a background of four purple squares. A line of light passes over it, and then the frame flies off as the squares peel off, pretty much like before. They reveal the words "FEATURE PRESENTATION" in a gold-yellow font flying into place, each word from a different end. The words now float against a moving dark cloud background, eventually zooming in towards the screen in a trail of gold light, cutting to the warning screen.
- Select prints of Changing Lanes use this ID, but it instead cuts to the 1995-2006 warning screen.
- An incredibly rare version with the demo tape warning text scrolling up can be found on the demo tapes of Hey Arnold!: The Movie and SpongeBob SquarePants: Bikini Bottom Bash.
FX/SFX: Same as above, except for the moving cloud background.
Music/Sounds/Voice-over: Same as above.
Music/Sounds/Voice-over Variant: A very rare variant has the announcer saying, "Paramount is pleased to bring you our feature presentation." The only known releases with this variant are Damaged Care, Bleacher Bums, The Day Reagan Was Shot, My Horrible Year!, Bobbie's Girl, and demo tapes from this era such as those of SpongeBob SquarePants: Bikini Bottom Bash, SpongeBob SquarePants: Deep Sea Sillies, Rugrats: Mysteries, and Hey Arnold!: The Movie.
Availability: Rare. It can be seen on certain 2002 Paramount 90th Anniversary VHS releases, such as SpongeBob SquarePants: Sea Stories, Rugrats: Christmas, select VHS prints of Vanilla Sky and Crossroads, Jackass: Volumes 1, 2, and 3, MTV Yoga, Dora the Explorer: Move to the Music, Lucky Break, The Sum of All Fears, K-19: The Widowmaker, My Horrible Year!, Damaged Care, Bleacher Bums, The Day Reagan Was Shot, The Emperor's New Clothes, the demo VHS tapes of SpongeBob SquarePants: Bikini Bottom Bash, SpongeBob SquarePants: Deep Sea Sillies, Rugrats: Mysteries and Hey Arnold!: The Movie, Blue's Clues: It's Joe Time!, Changing Lanes, Little Bill: Merry Christmas Little Bill, Dora the Explorer: Christmas, and Bobbie's Girl. Some tapes from this era, such as select prints of Vanilla Sky and Crossroads, Jimmy Neutron: Boy Genius, 9/11: The Filmmakers' Commemorative Edition, SpongeBob SquarePants: Halloween, Rugrats: Halloween, Hey Arnold!: The Movie, Serving Sara, Blue's Clues: Meet Joe!, the 2002 Special Edition VHS of Rat Race, Rugrats: Easter, Little Bill: I Love Animals, We Were Soldiers, and the 2002 demo tapes of Babalu Music! and Papa's Angels, have the 90th Anniversary logo on the spine but do not have this ID on the tape.
Scare Factor: None to low. The fanfare still may not sit well with people, but this ID compliments the then-new movie logo very nicely.
ID: On the same aurora background as the CIC Video Logo, we see the white words "FEATURE PRESENTATION".
FX/SFX: The aurora background.
Availability: Seen on UK PAL Paramount VHS releases from 1999 to 2004.
Scare Factor: None.
ID: Inside the VCR where the warning screen and bumpers of the time took place, we see the filmstrips with different film symbols on it and we have many cuts of the filmstrip in sync with the music. As we fade to the close up of the filmstrip we zoom in till the entire filmstrip flashes and we cut to black.
FX/SFX: The filmstrips in action.
Cheesy Factor: Where is the feature presentation text?
Music/Sounds: Same as the Paramount 2003-2006 bumpers, but the music is shortened and VCR noises are added in the background.
Availability: Seen on many 2003-06 Paramount releases, such as The Core, Clockstoppers, Action Man: X Missions, SpongeBob Squarepants: Tide & Seek, & Rugrats Go Wild
Scare Factor: It depends on how you feel about the sound effects.