Bumper: On a black background, the word "LISTEN" in a brown marble Times New Roman font zooms in with a light blue border, which quickly disappears once the word zooms in a comfortable position. We then cut to an antenna on grey/white gradient background, with wavelengths spiraling around the antenna. It is soon revealed that the antenna is on a dark grey brick tower with "2 YEARS" in a red Helvetica font. Which next to it, is another tower with a satellite dish on top and under it is "1 YEAR" also in a red Helvetica font and finally is another tower with 3 £ sings in a fancy serif font and under it is "6 MONTHS" also in a red Helvetica font. The three towers eventually rotate with each other before settling in a comfortable distance. Suddenly, a giant VHS cassette inside a transparent case zooms in, which gleams and turns glossy. With it, "RENT IT" in a light silver font with a filmstrip on and underneath the text, fades in.
FX/SFX/Cheesy Factor: Very cheap and blocky CGI animation.
Music/Sounds: A Cockney accented man says "Listen! If you want to see the latest movie releases, why wait up to 2 years for TV? Up to 1 year for cable and satellite? Up to 6 months for pay per view. Get down to your local video store, the best place to watch movies is your place. Rent a video, now." all backed by a trip hop/rock music piece, complete with a whoosh when the giant VHS cassette zooms in.
Availability: Seen on Universal and DreamWorks rental releases in the UK from 1999-2005, including Babe: Pig in the City, Shaun of the Dead, Pitch Black, Dr. Suess' How the Grinch Stole Christmas!, Thunderbirds, Slap Her...She's French! (known in America as She Gets What She Wants), The Bourne Supremacy, The Ring, The Terminal, Cast Away, 8 Mile, American Pie, 2 Fast 2 Furious, Bridget Jones's Diary, The Watcher, The Flintstones in Viva Rock Vegas, The Mummy Returns and Dudley Do Right. For some reason, it also appears at the end of About A Boy, as opposed to just at the start.
Scare Factor: Low, for those not expecting the voiceover.